Sparkling like crystal, weightless as light.
Cristalliste, the best kept secret for long hair.
And since we love you, we’re giving you access to this little secret. Kérastase has unveiled Cristalliste and the line is dedicated to the new generation. Who is this new generation you may ask? They are young. They are fashion addicts. They are image-conscious. They are well-connected to the social media world. They are constantly re-styling their tresses and most importantly, they want healthy, beautiful looking hair.
This innovative line of luxury hair care products uses advanced technology to hone in on the specific needs of young adults between the ages of 18 and 30.
What is their hair like?
And what does this crowd expect?
- Purified roots.
- Hair care for sensitized lengths and split ends.
Is that too much to ask for? Kérastase doesn’t think so. That’s why they’ve created formulas specially designed for young women and their hair woes.
As the newest wave of beauty goddesses have come of age, they’ve embraced technology of all kinds, from smart phones to hair gadgets. Unfortunately this has led to some bad hair habits. To achieve versatility and fresh style, they are often repeat offenders when it comes to heat tools, such as straighteners and curling irons, and are regulars at the salon for chemical services.
As you can see from the video clip, being a sexy style chameleon doesn’t have to mean damage. For the first time Kérastase is taking the new generation under its wing to provide them with reliable hair care products that suit their unique lifestyles.
Say goodbye to heavy, oily roots and dry sensitized ends. Kérastase Cristalliste is the ultimate shine breakthrough. Three luxurious, cutting-edge products will bring shine, strength, and beauty to young fashionistas everywhere.
- Bain Cristal Shampoo: Bain Cristal Shampoo caters to all young women with long locks. The formula contains Liquid Light Complex, which boasts active ingredients that work in synergy to cleanse and purify the roots, while leaving the lengths and ends moisturized, free flowing, smooth, and perfectly polished. The health of the hair cuticle is restored and amino acids and vitamins impart shine and shimmer.
Fine hair? Thick hair? No problem! Bain Cristal Shampoo has a potion for you. Bain Cristal Fine adds movement to fine hair so that strands can catch the light for an even more luminous glow. Bain Cristal Thick is a dense, concentrated foam that penetrates even the thickest hair and allows for full absorption. It rinses out well without stripping the hair cuticle to create light, airy locks.
- Lait Cristal Conditioner: This rinse-out conditioner detangles, softens, lightens, and moisturizes dry lengths and ends for those with fine or thick hair. The results are supple, shiny, airy, tresses. It contains eco-friendly conditioning agents to rejuvenate hair from roots to tips!
- Lumiere Liquide: Last, but not least, is the finishing touch. Lumiere Liquide is a leave-in, lightweight serum that is applied to pre-dried or dry hair. Apply from lengths to ends for a featherweight finish. Hair will be silky, airy, and frizz-free with a luminous gloss that graces its entire length.
The new line has created quite a buzz. Actress Zoe Saldana attended a Vanity Fair party with long, shimmering, youthful hair. What product line did her stylist use? Kérastase Cristalliste! Move over Gossip Girls! Even celebrities know that the secret is out and the secret weapon is Cristalliste. Shhhh. Tell your best friends ONLY! It’s been the best kept secret for long hair.
Join us for our Cristalliste Launch Event on Thursday, May 10. Appointments are limited, so sign up now! It’s going to be a day full of pink, fun, and amazing hair! For a sneak preview, check out the video.